Safe Journey

SAFEJOURNEY 1. Introduction Since the innovation of diesel engine mankind has got new dimensions in their piece of living conditions i. e. the civilization. Most important achievement thereby was that men got the motion. These diesel engines gave shape in manifold. In transport sector the horse car/coach were started replacing by motorcars of different sizes and shapes to fit the needs of mankind. The addition of petrol engine has accelerated the rate. In the present era nobody can even think of avoiding the elements of transportation because the society has become too much dependent on this.But still there is a problem. The problem lies with the technology. Nobody can claim that these technologies will never fail. Due to mechanical fault, poor maintenance, overuse, overage, misuse etc these failures occur. Though we are aware of these and may take preventive and reactive measures to avoid those situations but these failures are still day-to-day phenomena. Think about a situation â⠂¬â€œ where your personal vehicle becomes out of order on the highway in a remote place. If so, what is the remedy? There are some arrangements by the Government.However, that could not earn the faith of the public. Thus, in our case, this aspect is still remaining uncared. The astute investors could have identified the need of assistance in such situation in many countries. The effort of our new service oriented firm Safejourney is to care these aspects. The purpose of this plan is to analyze the strategic and situational aspect of the firm and focus market product, marketing mix and thereby project a detailed marketing plan of the firm. The scope of this plan will be limited to the following: Concept Development Process †¢ Company Description †¢ Strategic Analysis †¢ Situation Analysis †¢ Market Product Focus †¢ Marketing Mix †¢ Financial Analysis †¢ Organization †¢ Implementation †¢ Evaluation and Control While formulating the plan fir stly our effort is to highlight the concept development process, followed by the orientation with the company. Then Mission, goals and core competency of the organization will be covered under strategic analysis. Thereafter, analytical part of the plan will include – SWOT, industry, competitor, company and customer analysis.The market, product and financing objectives of the organization and also target market identification will be the contents of the product market focus. This part will also mention the Unique Selling Proposition [USP] and positioning plan of the organization. Then under the marketing program 4 P’s i. e. marketing mix will be illustrated. The financial analysis and organization’s planned set up will be discussed followed by the implementation plan. Finally, the evaluation and control measures will be pen-pictured. We have carried out a detailed study, which was a combination of primary and secondary data analysis and empirical study.Our contac t method was mainly in the form of personal interviews with the competent official of the concerned authority, and collecting public views associated to this sector. We have also conducted the market survey deliberately, carried out various statistical analyses by testing related hypotheses. Collection of associated data from Bangladesh Road Transport Authority and Bangladesh Police [traffic control] were also a part of the survey. Thereby, we have found it is feasible to serve the victims of the roads. 2. CONCEPT DEVELOPMENT PROCESS 2. 1 The Idea GenerationBangladesh is a third world developing country. The country’s GDP is not again encouraging. Therefore, the people cannot always effort to have all first hand / brand new vehicles of any sorts. The used vehicles are not always reliable and often found to be out of order. Moreover, poor infrastructure of the country has also strong influence to cause such failure – a fatal accident is not also an exception to it. The arrangements offered by the Government to support such cases are often seem to be inadequate, time consuming, costly and failed to earn confidence.Thus, there is always a need to support those victims in terms of mechanical, medical, psychological and emergency assistance. This led us to create the idea of a service organization to support in this regard. 2. 2 Concept Development The concept of providing necessary service by Safejourney is to have number of Highway Mobile Patrols [HMP] and Static service points at regular intervals. Maintaining a reliable communication network, our teams will be called by our valued customers and in response, will be capable to reach the spot within 30 minutes. Service charge will be collected depending upon the degree of assistance rendered.Membership will be offered on the basis of annual subscription. 2. 3 Nature of Service Safejourney will have the capability to offer the following services: Small scale repair work on the spot. Medium scale repa ir work at the static service points (Towing facilities will be included) Large scale repair work at the zonal workshops (Towing facilities will be included) Available at the static service points. On call. First aid will be provided on requirement. Evacuation support:Will be provided on emergency basis. 2. 4 Investment/Benefits/ Commissions/ Business 2. 4. Investment Concept 1Invest to purchase vehicles, repair machineries, establishment of Head offices, zonal workshops & static service points. Concept 2Invest to establish versatile communication network. Concept 3Invest in acquiring required manpower. Concept 4Invest in promotional and social activities. 2. 4. 2 Benefits Concept 1Earnings from membership charges. Concept 2Earnings from service charges. Concept 3Earnings from charges of emergency support. 5. Time Frame Concept 1To provide services round the clock. Concept 2To reach the spot within 30 minutes after calling.Concept 3To provide medical and emergency support as and wh en required. 6. Number of Outlets /Service Points Concept 1To arrange service facilities in the major highways. Concept 2At least two mobile patrols under each static service points. Concept 3Static service points are to be established every after 70/80 km. Concept 4Zonal offices are to be established near the major cities. Concept 5Head office is to be established at Dhaka. 3. Company Description 3. 1History Although it is new for the country like Bangladesh, service organization as Safejourney is not a new venture in the world.In Germany, there is such an organization known as â€Å"Allgemeiner Deutscher Automobile- Club† in short ADAC operating for more than 40 years. Earning the confidence and faith of the public is the first and foremost criteria for most of the businesses success. If one can achieve it, other part of the business becomes much easier. The newly established firm Safejourney is the pioneer in Bangladesh in this field. 2. Name The legal name of the firm is SAFEJOURNEY BANGLADESH PRIVATE LIMITED and the motto of Safejourney is Destination Guaranteed†¦ 3. PurposeThe purposes of Safejourney are described as follows: ? To provide quality repair and recovery services to the vehicles on the prescribed highways. To support the under mentioned services in emergency: a. Providing First aid to the accident Injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal act, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on payment only in emergency cases. ? In future we plan to render our communication network facilities to the transport companies. 4. Functional ActivitiesSafejourney has started her journey to serve the victims of the roads and persons in emergencies. On receiving the call from the customers our control station will intimate the matter and appropriate location to the responsible zonal office and / or static point keeping divisional offi ce informed. The zonal office or static points will than direct the nearest Highway Mobile Patrol (HMP) to the spot. HMP, upon initial investigation will render effort to repair the necessary defects. If the case appears to be relatively difficult, the vehicle will be towed to the respective static point.Likewise, major cases will be handled by the zonal workshop. In simple cases, on completion of the necessary repair jobs the customer will pay the bill prepared by HMP as per prescribed price chart. The members will get the discount if he/she possesses the Safejourney ID Card. In case of major / difficult cases the customer may pay in the head office or any of the zonal offices. A diagrammatical presentation of functional activities is as in Appendix A 3. 5 Organization It is essential to have a very well structured organisation to achieve the success in any kind of business. Thus, Safejourney has taken all out effort o organize both the administrative and functional aspects in orde r to ensure a quality service, secured and unbroken flow of information, good administration, better co-operation and co-ordination. Therefore, overall planning, organizing, leading and controlling aspects of Safejourney are vested on the head office. Under head office there are various departments for looking after the administrative perspectives of the firm. Moreover, our service areas are divided in three divisions. The divisions are again subdivided into area/zones to have a better control of the functional perspective of our organisation.However, a detail of Administrative Organisation of Safejourney is illustrated in Appendix B and Functional Organization of Safejourney is illustrated in Appendix C of this plan. 6. Establishment and Number of Outlets/Service Points We have offered initially three major route of the country. The routes are as follows: †¢ Dhaka – Chittagong Road †¢ Dhaka – Bogra – Rajshahi Road †¢ Dhaka – Jessore â€⠀œ Khulna Road Our head office is located in Dhaka, whereas the Divisional offices are in Chittagong, Bogra and Jessore. Detail of the Zonal Workshops, Static service points and outlets are presented in Appendix D of this plan. . 0 STRATEGIC ANALYSIS 4. 1 Mission Reaching our customers with in 30 minutes after calling at anytime on the highways when someone gets stuck with his/her vehicle and repair it to make him/her feel safe. 4. 2 Objectives 4. 2. 1 Financial Objective †¢ To earn an annual rate of return on investment at 20%. †¢ To Make Profit 20% above sales. †¢ To reduce the amount of investment capital where possible. †¢ To acquire 3500 members by year 5 †¢ To reach at the breakeven point by year 5 †¢ To achieve 80% of the market share by year 2008. 4. 2. 2 Marketing Objective †¢ To repair 30 vehicles per route each day. To provide better quality service than the potential competitors. †¢ To provide superior and timely repair †¢ To achieve strong brand name. †¢ To establish capable and systematic service outlets at each 60-80 km intervals. †¢ To ensure wide geographic coverage than rivals’ and potential competitors. †¢ To ensure higher level of customer satisfaction. †¢ To provide limited first aid and transportation to accident injuries to increase social value. 4. 3 Core Competency and sustainable competitive advantage Core competency means the achievement of significant competitive advantage by a firm over its rivals.Our core competency will be reaching in time to the customers and providing services of better quality than our competitors. 4. 3. 1 Reaching in time to the customers: We will have number of service centers each after 60-80 km. So, any one calling us over mobile/ T & T phone, we will ensure our presence with in 30 minutes. This will make the customers feel safe and confident about our organization. 4. 3. 2 Providing better quality service: At present our main competit ors are the old aged roadside or sub-urban based repair workshops. Our services will be provided in time with the modern equipment and of course we will maintain our quality. . 3. 3 Pioneer advantage: Though there are number of repair workshops but we are the first to provide on call services on the highways with fast speed and responsibilities. At present we don’t have much strong competitors, but even new competitors enter, we will have customer’s preferences as we are the first in this business. We will already have lot of members and hold the lion share of the market. 5. 0 SITUATION ANALYSIS 5. 1 SWOT Analysis 5. 1. 1 Strength: Main strengths of â€Å"safe journey† are identified as follows: 5. 1. 2. Weakness: The weaknesses are as follows: business is based on happenings of some eventualities . 1. 3. Opportunity: Opportunity means where the company can operate profitably. The Opportunities of safeJourney are as follows: 5. 1. 4 Threat: The happenings which may create obstruction in achieving our business objectives are as follows: 5. 2 Industry Analysis â€Å"SateJourney â€Å"is a service oriented organization. There are many others who provide the same services to the customers. There are many workshops located in the rural, suburban or urban areas. The rural or suburban based workshops are old aged, that doesn’t have any efficient system of identifying the problems and repairing those.There are few big sized workshops in the city areas but they hardly provide on call service. They also don’t have an efficient way of dealing with the customers. As a whole in the industry nobody is holding absolute supremacy. ‘Safe Journey’ will enter the business considering the aspects of winning customers’ mind. The competitors will not affect its operation and business objectives. The local workshops are weak but close competitors. City based service centers are strong but distant competitors, so ‘SafeJou rney ‘will enjoy almost monopoly in the rural highways and likely to face pure competition in the urban areas. . 3 Competitor Analysis 5. 3. 1 Brand Competitor: SafeJourney is the first company to provide mobile repair service and serve the customers even in the remote place on the high ways. Thereby at present we don’t find any brand competitor of ours. 5. 3. 2 Industry Competitor: Our service is based on repair services of the automobiles. There are many other small or big workshops providing the same kind of services. So they are our industry competitors. 5. 3. 3 Form Competitor: This service provides the need for safety on the high ways by repair and maintaining vehicles.There are few other workshops other than automobile workshops that also carryout some sort of repair works like motor cycle or bicycle repair. They are our form competitors. 5. 3. 4 Generic Competitor: Ours generic competitors would be anyone taking away our customers. The roadside restaurants, towe r vehicles, public transports are few of our generic competitors. 5. 4 Company Analysis Our company will have numbers of static points (service centers) each after 60-80 km distance on the highways. Those static points will remain under direct control of Head office located at Dhaka.We will also have offices in other major cities. They will deal with membership, complains, suggestions for operation and future expansion of the business. 5. 5 Customer Analysis 5. 5. 1 On the basis of buying Roles 5. 5. 2 On the basis of customer Buying Behavior Our service falls in the complex buying behavior group as it is a high involvement service. Customers normally don’t come to the workshops unless they need it. Again for yearly membership one has to pay Tk5000. Thereby, it is a service that involves a good amount of money. Customers will think twice to be a member of Safejourney.Thus, our customers buying will follow complex buying behavior. 6. 0 MERKET PRODUCT FOCUS 6. 1. Financial, Mar keting and Service Objective 6. 1. 1 Financial Objective 6. 1. 2. Marketing Objective. 6. 1. 3. Product / Service objective 6. 2 Target Market 6. 2. 1. The Selection of Target Market The Underlying logic and hypothesis dictated us to select the specific target markets: 6. 2. 2. Market Segmentation To attain the objective of our business plan, bases for our market segmentation is Demographic and psychographic factors. Under the demographic, the segment variables are social class and occupation.In social class the upper class and upper middle class is our focal point. And under occupation we have mainly focused to the business class. Under the psychographic bases we have considered the social values to be our main segment variables. People who are highly security concerned and highly time concerned are the point of concentration here. 6. 2. 3 Specific Target Group Basing on our logic/ hypothesis, our market segmentation has led us to select the following specific target groups as our customers: Private car owners. Business class traveling in personal/ official car.Taxi cab companies Transport owners/ Agencies. The target groups as per the segmentation can be categorized as under: |Market segment |Customer group | |Market segment 1 |Private car owners | |Market segment 2 |Business class | |Market segment 3 |Transport owners/Agencies, Taxicab companies. 6. 2. 4 Effectiveness of the Targeted Market Segment. Effectiveness of the segmentation can be measured using five useful criteria. These are Measurability, Substitutability, Accessibility, Differentiability and Actionable criteria. Testing of our segmentation based on these criteria is shown as under: Market Segment |Measurable |Substantial |Accessible |Differentiable |Action-able | |MS 1 |Very Good |Large and highly |Easily Accessible |Good |Effective and | | | |profitable | | |feasible plan can | | | | | | |be formulated | |MS 2 |very Good |Large and Profitable |Accessible |Good |Effective and | | | | | |feasibl e plan can | | | | | | |be formulated | |MS3 |very Good |Very Large and profit |Accessible |Good |Effective and | | | |able | | |Feasible plan can | | | | | | |be formulated | 6. 3 Point of Difference One of the most important factors for launching any new product/ service is the points of differentiation. We will differentiate our service from the competitor in respect of service, personnel and image differentiation. 6. 3. 1 Service Differentiation The key to success of our business will lie in adding value to the services and continuous improvement of quality. SafeJourney will differentiate its service from others in respect of following attributes: Ordering Ease |Any one facing the problem in highway can easily call us | | |simply making a phone call. Need not to take the trouble of | | |searching around miles together for someone leaving the | | |vehicle in uncertainty. | |Delivery |The mobile workshop of SafeJourney will be committed to solve | | |the problem in a speedy manner with adequate care and | | |accuracy. |Special service and Maintenance |Any one calling SafeJourney for a mechanical problem of | | |vehicles will be provided with free wind shield wash to that | | |vehicle and the assurance will be provided that any further | | |problem for same reason will be given free service in that | | |particular journey. | 6. 3. 2 Personnel Differentiation ‘SafeJourney’ will gain a strong competitive advantage by developing a better-trained people. For attaining this we will emphasize on the following aspect: Competence: The engineer/ mechanics of ‘safeJourney’ will possess the required skill and knowledge to deal with any mechanical/ technical problem of any type of vehicle. The mechanics will be grouped in such manner so that they can deal with any problem of the affected vehicle for which they are called for. ? Courtesy: The employees of our service will be trained to behave in a friendly, respectful and considerate manner in re sponse to any problem given by the customer. ? Credibility: The trustworthiness of the service will be developed by providing price rate card from the company along with the specific identity card for the employees. ? Responsiveness: The Company will have a quick response in any call by sending the mobile workshop within half an hour on the spot. Communication: ‘Safejourney’ will keep the system of communicating about any problem/ comments by giving a comment card while solving the vehicle problem. This will be used by the management for further improvement of service. 6. 3. 3 Image Differentiation Our service will give adequate emphasis on building an image of quick and quality service. To do this, we will express our messages in symbols, written and audiovisual media, different events and also by employee behavior. 6. 3. 4 Unique Selling Proposition (USP) This is the factor which will attract the customer to accept our service rather than the competitors. We will conc entrate on the following USP of our service. Caring about customer's time. Greater attention on safety measures. First to provide reliable mobile repair/ recovery service in the country. 6. 4 Positioning To attain a distinctive position in the customer’s mind we will give adequate emphasis on our unique selling proposition. We will create an image of the company by promoting the idea â€Å"SafeJourney–for people who cares about time and safety†. 6. 4. 1 Positioning strategy For attaining the desired positioning in customer's mind we will adopt the double benefit strategy. We will claim two benefit in this regard: The fastest. The safest 7. 0 MARKETING PROGRAM 7. 1 Service Strategy 7. 1. 1 Type of Service This is a utility service for providing mobile mechanical/ technical support to the vehicles facing problems in highways.This will ensure a quick and easy service which will allow the travelers to reach to their destination safely without wasting the time. 7. 1. 2. Features of service The service will be provided both in membership and non membership basis and have the following features to provide: Repair and Recovery a. The first effort will be given to reach to the spot with mobile workshop by half an hour of receiving any call. b. The main effort will be in repairing the vehicle on spot as quickly as possible. c. Relatively difficult cases will be handled by the static service point d. In case of major difficulties the option will be given to deliver the vehicle to the desired destination after necessary repair works. Emergency Service a.Providing first aid to the accident injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal act, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on payment only in emergency cases. Communication service a. The company will establish an internal communication system for its operation. b. The company will rende r this facility to be used by the transport companies on the basis of payment. 7. 1. 3 Brand Name The brand name of the service is given ‘SafeJourney. ’ This is done to create a favorable brand image and brand familiarity by adding the safety as a sensitive issue.All necessary exposure and promotion activities will be done to uphold the different attributes, benefits and values related to the brand. 7. 1. 4 Special / After Service offer To create favorable positive response to the mind of customers the following special offerings will be kept: ? The provision will be kept to provide free windshield wash for the vehicle where applicable. ? Once given service by any mobile workshop the free service guarantee will be given if any problem faced for same reason in that journey. ? For dealing with the emergency situation, the service will be rendered 24 hours. 7. 1. 5 Sources of Spare parts Contacts will be made with the authorized dealer of various motor parts to keep the su pply of spare parts available.The amount of the various spares parts inventory will be decided basing on the requirement. 7. 2 Price Strategy 7. 2. 1 List Price Transparency in transaction is considered as one of the most important issues of our business policy. To maintain the trustworthiness and transparency, list price of all types of service will be kept/ hanged with the mobile service team and other service centre. The list price will be also published in the advertisement in print media. A minimum fixed charge of Tk. 250 will be charged for every vehicle calling for service. Other charges will vary basing on the intensity of the job. A model of list price is shown as under: PRICE LIST SERIAL NO |SERVICE DESCRIPTION |PRICE | | | |(In Taka) | |01 |Call charge |250 | |02 |Membership Subscription |5000 | |03 |Servicing |250 | |04 |Oil change |100 | |05 |Air Lock Clearance |250 | |06 |Fuel line Clearance |250 | |07 |Tappet Clearance |800 |08 |Cylinder Head Leakage Repair |100 0 | |09 |Timing |2000 | |10 |Spark Plug Change |600 | |11 |Self Starter |500 | |12 |Fuse Box |100 | |13 |Carburetor Cleaning |200 | |14 |Gear Box Repair |500 | |15 |AC pump Repair |300 | |16 |Break Repair |500 | |17 |Steering Gear Repair |500 | |18 |Electric Circuit |250 | |19 |Lighting |250 | |20 |Spare parts |As per mkt price | 7. 2. 2 Discount To Increase the membership number and attract the customers a 65% discount will be given to the members of safeJourney. 7. 2. 3 System of payment The Payment system will be on the basis of cash payment before delivery. However, the payment may be made at any zonal / area offices also. 7. 2. 4 Different Price strategy. We plan to adopt different price strategies in different situation. ? At Launching Stage.As this is a new service in this country, our company being first to enter in this business will have a pioneer advantage. And as we will not have any brand competitor at this stage so we will adopt cost plus policy at this stage. Th e assumption led us to follow this policy is the substitute awareness effect which tells that customers are less price sensitive when they are less aware of substitutes. ? At Brand competitive Stage. In Brand competitive stage it is likely that new entrants will also come in this business. If we face challenges by the new entrants in terms of price strategy, we will face this by adding new values and better quality through more promotional activities.As the new entrants are likely to face huge amount of initial investment expenditure, it is likely to be difficult for the competitors to snatch our significant market share. Again a substantial amount of revenue in the business will come through the membership subscription which is given yearly. So due to involvement of high switch over cost customers are less likely to switch over to new competitors. ‘The difficult comparison effect’ of price sensitivity also supports our strategy as it speaks — customers are less price sensitive when they cannot easily compare the quality of substitutes. However in this stage we may have to go for the price cut strategy basing on the market condition. 7. 2. 5.Pricing Method Basing on the market survey and the result of our hypothesis we have used a combination of both perceived value pricing and going rate pricing method to select our price. 7. 3 Promotion Strategies Promotion is considered as one of the greatest market winning factor to increase the sales of own product/ service. It consists of different promotion mix i. e. advertisement, Sales Promotion, Personal Selling, Direct Selling and Public Relation (PR) . The promotion activities also varies basing on the product/Service life cycle through which a product/ service comes from introductory stage to growth, maturity and at last at declining stage.So our promotional activity will also vary in response to different life cycle of our service in following ways: 7. 3. 1 Introductory Stage In this stage our main strategy will be to create the customer awareness about the brand name of our service. Since the service involves the complex buying behavior, the main emphasis will be given to the print media. The promotional activities include: Regular advertisement in daily newspaper and magazines. Using Billboard in the entrance and exit of the petrol pump. Using Billboard in highways with repeated intervals. In TV and radio highlighting our USP during the commercial slot. ? Providing attractive and colorful posters, calendars etc to the car sales centre. 7. 3. 2 Growth StageAt this stage the strategy will be to create brand familiarity to keep the present customers satisfied and to attract the new customers. This will be done as follows: ? Differentiation advertisements in both print media and loud media frequently. ? Create value chain for the existing members by sending small gifts like calendars, cards etc containing the brand symbol Arranging different types of PR programs. 7. 3. 3Ma turity Stage At this stage the strategy will be to keep the people conscious about our product by various remainder advertisement and other programs It includes: Remainder advertisement in both print media and loud media. ? To increase brand preferences providing advertisement with celebrities. Arranging various PR Programs.Sponsoring different games/ sports cultural programs etc. 7. 3. 4 Decline stage Starting from the maturity stage onward, the amount of our market share is likely to decrease. At decline stage it will tend to reduce more. But the human psychology about time and safety will always exist. The market is also likely to expand. Even though, the company may face difficulties due to more number of competitors. To overcome the problem, the following strategy will be adopted: Providing new features to the customers by making differentiation. Giving reminder advertisement both in print and loud media Arranging PR programs using satisfied customers etc. 7. Placement (Distrib ution strategy) The Placement strategy is very important to ensure that the company’s product/ service are passed through the right channel to achieve the objective of the company. 7. 4. 1 Places to Serve Initially the service will be started only in three important routes. These routes are: Dhaka – Chittagong highways. Dhaka – Jessore – Khulna highways Dhaka – Bogra- Rajshahi highways Subsequently basing on the feedback and market condition the number of routes will be increased. 7. 4. 2 Channel Strategies The channel of our service will be direct. ? Head office -Zonal service centre – Static Point- Mobile service workshop We will also increase the number of zonal offices/ service centre to most of the district towns. ? We will also acquire the local agency to act as the local representatives in zonal offices. ? The detail distribution channel is illustrated in Appendix E. 8. 0 FINANCIAL DATA AND PROJECTIONS | | | | | | | | | | | | | | | | | | | | | |8. Initial Investment | | | | | | | | | | | | | | | | | | | | | | |Fixed Expenditure | | | | | | | | | | | | | | | | | | | | | | |Item | | | Tk in Lacs | | | | | |Construction/Office | | |7 | | | | | |Office Furniture | |7 | | | | | |Vehicle Procurement | |223. 4 | | | | | |Tel/Mobile | | |9. 4 | | | | | |Tools and Equip | |25 | | | | | |Promotion | | |10 | | | | | |Training | | |3 | | | | | | | | | | | | | | |Total | | |284. 54 | | | | | | | | | | | | | | 8. 2 Yearly Expenditure | | | |Tk in Lacs | | |Salary | | |85. 3 |Details Shown in Appendix F | |Tel Bills | | |9. 48 | | |Fuel | | |35 | | |Rent-Office/Outlets | | |81. 4 | | |Promotion | | |12 | | |Electricity/Gas/Water |5. 64 | | |Miscellaneous | | |6. 4 | | | | | | | | |Total | | |235. 69 | | | | | | | | 8. 3 Projected Yearly Return in 5 Years From providing highway Service | | | | |Yearly |In 5 Years | |Per Day 30 Cases X 3 Routes X 500 X 365 |164. 25 |821. 25 | | | | | Tk in Lacs From Membership Charges Year | | |Tk in Lacs | |Year 1 |1000 |5000 |50 | |Year2 |2000 |5000 |100 | |Year 3 |3000 |5000 |150 | |Year 4 |3500 |5000 |175 | |Year 5 |3500 |5000 |175 | | | | | | |Total income in 5 Years 650 | 8. 4 Calculation of Payback Period | | |Taka In Lacs | | | | | | | | | |Year |1 |2 |3 |4 |5 |6 | | | | | | | | | |Opening Bal |-284. 54 |-305. 98 |-277. 42 |-198. 86 |-95. 3 | | |Cash out flow |-235. 69 |-235. 69 |-235. 69 |-235. 69 |-235. 69 |-235. 69 | |Cash in flow |214. 25 |264. 25 |314. 25 |339. 25 |339. 25 |339. 25 | |End Bal |-305. 98 |-277. 42 |-198. 86 |-95. 3 |8. 5 |103. 56 | | | | | | | | | | |Fraction of years=330. 99/339. 25=. 975 Years. | | | | | | | |Total Pay back Period =4+. 975=4. 975 Years. | | 8. 5 Projected Profit |Expected profit in year 5 = Tk 8. 25 Lac | |Expected profit from year 6 onwards = Tk. 103. 56 Lac | 9. 0 IMPLEMENTATION PLANImplementation is the key success factor for any business. The business planning may be the best but if implementation plan is wrong the business will fail to achieve its objectives. To achieve our business objectives we plan our business in the following way: 9. 1 Services Strategy Safejourney will provide services to the customers as and when they call. Someone may get services if they come directly to the static points. Our efforts will be to establish strong communication network to reach our customers using existing T & T facilities and mobile networks. We will also have our own communication network to ease our customers to reach us at anytime.Practice of mobile patrol on the highways to find out and meet any eventualities will also be there. Besides repair, we also plan to provide some additional services in following ways: (1) For ensuring smooth first aid service, our employees will be specially trained on first aid. (2) Delivering the vehicle at desired place after repair will be accomplished with the necessary co-ordination with zonal offices. (3) Evacuation to accident injuries will be provided by mainta ining a good will and liaison with the local hospital and clinics. (4) On establishing our own communication facilities it may be rented to the transport agencies. 9. 2 Price StrategyAs it was stated earlier, services will be provided on the basis of payment and we will have separate price strategy for our members and non-member customers. On accomplishment of any service, the senior mechanics will calculate the price basing on the minimum call charge, price of spare parts, membership discount rate and services as per price table and make the bill to the customer. Customer may pay the bill in cash on the spot or any of our offices/outlets. In the later case, the vehicle will be delivered only after the confirmation of the payment of the due bill. To deal with the competitors in the competitive stage, SafeJourney may also change the service charge or membership subscription as the situation demands but the quality will not be compromised in any case. 9. 3 Promotion Strategy:To implem ent our business strategy we will go for rapid skimming. For this we will spend an amount of Tk 1,000,000 as we launch the service. In addition to it an amount of Tk 12, 00,000 will be spent on promotional activities per year. In this regard maximum emphasis will be given to print media and using the billboard. We plan to provide advertisement on web sites also. 9. 4 Distribution Safejourney is taking all out efforts to establish a smooth, secure and effective distribution channels. Members will be enrolled either by the zonal offices directly or through local agents and few selected petrol pumps. The selected petrol pumps will be considered as exclusive distribution means. 10. 0 ORGANISATIONThe Head office of Safejourney will be established in Dhaka. The whole organisation is headed by Managing Director (MD). The MD will look after the overall planning, organizing, leading and controlling aspects of Safejourney. There are total six departments in head office, which are as follows: †¢ Operations and Planning †¢ Technical Support †¢ Administration and Medical †¢ Management Information System †¢ Accounts and †¢ Human Resource Management Under the department of operation and planning there will be one control station on for 24 hours. The three Divisional managers are responsible to control the three routes under the supervision of Operation department.Dhaka – Chittagong route looked after by Divisional Manager –1 (Chittagong) Dhaka – Bogra-Rajshahi route looked after by Divisional Manager –2 (Bogra) Dhaka – Jessore-Khulna route looked after by Divisional Manager –3 (Jessore) Under each Division there are three zonal offices and under the zonal offices there are three static points each. Each static point is equipped with at least two Highway Mobile Patrols. 11. 0 EVALUATION AND CONTROL To learn how well the company is running, we must evaluate the present strategy. Accordingly management will be taking decision on what should be done. For that we will evaluate our performance by finding the information of following aspects: 1] Is the competitive approach of the company is correct? [2] Could we differentiate our services from our rivals? [3] Could we provide our services at a broad spectrum or to a niche? [4] Is the geographic coverage of our services correct? [5] Are the functional activities of the company correct? [6] Could we make expected return/ cash flow? [7] What is the company’s image and reputation with the customers and competitors? [8] Could we make continuous improvement of our performance? We will also carry out evaluation of information continuously. This will help us to take timely decisions. We plan to carry out analysis of information on the following manner: 1] Daily earnings and expenses report. [2] Total number of customers per day. 12. 0 CONCLUSION Continuous improvement and development of new offerings is an essential part for any business s uccess in the present world. Everyday people in the business world seek for new opportunity and spending millions in this purpose. The overall paper is developed highlighting all the detail that is required to do a successful marketing of a new offerings. The alternatives are highlighted and the provisions are kept open to carry out the necessary adjustments as the market dictates. Proper implementation of the plan can make the service-SafeJourney a successful one.

Sergeant and Deadlines

My name is PFC Hutchinson, Joel D and this is my essay about meeting deadlines. Deadlines are there for a reason. Without a deadline to meet you could simply drag out whatever it is you’re working on for as long as possible, which is hardly a productive way of working. It is therefore important to meet any deadlines that have been set, because there is an expectation on the part of the Non-commissioned officer that you will come up with the goods within a set time-frame.If you fail to meet a deadline, you are left looking extremely unprofessional, and if you develop a reputation for missing deadlines, this could hamper your career progress. Clearly, then, it is important to meet deadlines for your sake as well as your Non-commissioned officer’s. If you have been set a deadline then the chances are that your Non-commissioned officer is not the only one who is going to be directly affected by your tardiness. Your Non-commissioned officers may have to answer to other leade rs and explain to them why there has been a failure to meet the set plans. Read this â€Å"The Secrets of Haiti’s Living Dead†This reflects badly on them and yourself. If you have been set a deadline you need to meet it. You may not even receive a reference if you did not come up with the necessary items on time, which is why it is essential that you organize your time and learn to prioritize. If you fail to do so, you could find yourself with a growing heap of work that never seems to shrink. You certainly don’t want to find yourself in the position of having to explain to the platoon sergeant or First Sergeant you have been tasked by that you are not going to complete your work on time.It is embarrassing for you and frustrating for your Non-commissioned officers, and you may well incur a penalty involving the Uniform Code of Military Justice. Deadlines are particularly important to meet when you are a leader of soldiers. Deadlines keep your mind focused on what you need to do and by when, but even if you work in an office you may have deadlines to meet. If you want to make a good impression on your senior Non-commissioned officers, you have to complete work on time. You can’t keep putting off what needs to be done when there is an impending deadline.Unfortunately, work doesn’t do itself and so you have to simply knuckle down and get on with it. Otherwise, you could find that your career comes to a standstill. The ability to meet deadlines is something that all leaders expect from their soldiers, which is why failing to meet them is frowned upon. The outcome of failing to meet a deadline obviously depends on how important the task was, but if you want to come across as professional so that you can succeed in your career, you have to learn to manage your time effectively and continue to display sufficient results as you are tasked.The military society can be a tough place to master. There are always leaders telling you what to do, how to do it and when to get it done by. It can seem to be a whirlwind of demands and expectations placed upon you, but it is what has to be done in order to not only get the job done, but to make sure that you are the one still proficient doing the job. There are many reasons why meeting deadlines is important. Reason number one is that the deadlines imposed upon you are not arbitrary dates for the most part.Chances are good that an assignment given to one employee is going to affect the work of multiple other employees. An officer might give the non-commissioned officer or platoon sergeant a deadline to have the technical tasking done by, so it is important that you have that outcome ready when the platoon sergeant needs it. The officer in charge might need to get it to a more senior officer. Meeting your deadline seems a little more important under those circumstances. Another reason why it is important to meet deadlines is that it shows a certain amount of drive and self-discipline.When the platoon sergeant says that the tasking needs to be done b y Wednesday, it shows that staying on task is a skill that you possess if you get that tasking done by Wednesday. Anyone can do a job, but those who can do the job under a little bit of pressure are going to be the ones who get further along in their careers. Working under pressure is something that is going to happen quite often in the working world. Sometimes a leader will give someone a deadline just to see what their commitment level to the unit is. Those who are really committed to the unit will get that assignment done by the deadline without complaint.Others will simply try to blame the non-commissioned officer for the short time frame or drag their feet until someone else picks up the slack. An ability to meet deadlines shows a professional presence for yourself and the unit you are assigned to. When the leader knows that the project will be done on time, or the platoon or first sergeant knows that the project will be on his desk when he needs it, it will show that you are n ot messing around and take the tasking seriously. This will lead to increased respect for you as a soldier and will increase the chances of getting further professional opportunities in the future.The military is filled with many pressures, and meeting deadlines on a consistent basis is one of those pressures. There are many reasons given for a tasking not being done on time, but very few excuses are accepted, so it is either do the job when it is due, or just give the job to someone who wants it more. Deadlines are defined as the time limit in which something must be done. Meeting a deadline is very important and is probably the most valuable lesson you will ever learn. The lesson that should be learned is how to manage your time efficiently.When you meet a deadline, you are showing that you are a serious and committed person to the task, which is being asked of you. Meeting deadlines help you manage your time because you have to get the task done in a certain amount of time. The t ime frames of deadlines can vary, between being short or long termed. In which, being able to meet a deadline teaches you about time management. Time management is a skill needed in school, any career field and in life, in general. When a deadline is set for a task it should be taken very seriously. Deadlines are given to you because it benefits you.They help prepare you for and getting you ready and used to being able to manage your time, when it is needed. You will come across many deadlines in life, whether it is in school, work, church, family tasks and/or events. When you meet a deadline, it shows that you have worked hard, effectively and efficiently to meet the deadline. Deadlines help you prioritize your tasks. The most important tasks should be handled and completed first and, then go down the list until you reach and complete the least important task on your list. You should complete each task to the best of your ability, in order to meet the deadline.You should focus on o ne task at a time. Give each task your full and complete attention and concentration. There is no need to rush or get frustrated when under a deadline, because that will cause you to get stressed out, and discourage, then you may end giving up. You must be committed to completing the task. If you a serious and committed to the task then you will feel a sense of accomplishment, once you completed the task and reached the deadline. Deadlines help you plan ahead for how you are to manage your time. There will be times when you will have to make sacrifices in order to meet some, if not all deadlines.Some sacrifices maybe that you will have to cut back on the amount of sleep that you are accustomed to, amount of time used to socialize with family and friends, and your eating habits may change. The number one sacrifice made in order to complete a task for a deadline, is the amount of sleep you take. But you should not put yourself in harm’s way, by skipping every meal in order to r each a deadline. Pushing the assignments and things that can wait to the side, and focus on the most important task, in which the deadline is due first, would be beneficial.There are pros and cons to deadlines. The pros of deadlines, is the rewards of completing the task within the given amount of time. When you meet the deadline then it will benefit you, in which you will be able to move on to the next task or to your final destination and/or goal. The cons of deadlines, is not being able to complete the task by the deadline. Missing a deadline will jeopardize your opportunity to move forward. If you do not meet your deadline then that will hold you back from accomplishing your goal. Missing deadlines can cause you stress and problems.You end up putting more pressure on yourself then needed or wanted, when you do not meet your deadline. When you do not meet the deadline, you end up having more loads of responsibilities and more tasks to accomplish in a certain time frame. Sometimes , other people are relying on you to complete your task in order for them to complete theirs. So if you miss your deadline then you are setting yourself as well as them back and everything is going to be thrown off track. The reason why meeting deadlines are important is because when you do not meet the deadline you are not only holding yourself back but you are holding someone else back.Prioritizing your tasks from most important to least important is a good idea to meet your deadlines. The importance of a deadline is to help you learn and build time management skills. Meeting deadlines at work is very important. I should know, I've been on both sides of deadlines. And I don't mean the early side and the late side. I mean the side where I'm working to meet a deadline, and the side where I'm waiting for everyone else to turn their work in by the deadline. Here are some important reasons to meet deadlines at work: Meeting deadlines ensures smooth work flow.In this case, let's use the example of a report that's due Wednesday at noon. This deadline was not chosen arbitrarily. Let's continue the example by saying that the information in your report is something needed for a meeting Friday. Yes, I completely understand that the meeting is not until Friday. But, I need time to read your tasking. I may also need time to check into specifics of your tasking and establish what materiel will be needed to complete this tasking. And all the while I have other tasking to read and other projects to work on.If everything doesn't go according to schedule, our time-lines lag. When our time-lines lag, productivity decreases. Meeting deadlines is crucial to ensuring a smooth work flow. Meeting deadlines facilitates timely communication. I currently work for a non-profit where we get a lot of solicitations to support charitable and political causes. There's nothing that befuddles me more than receiving a well-thought out tasking concerning a cause that we would gladly finish on t he day before the event. Whenever I get those, and it happens more frequently than you would think, I always wonder who dropped the ball.I mean, c'mon: There was obviously a lot of effort put into the tasking. But having them arrive the day before an event is an absolute waste. I can't coordinate any support on a day's notice. The materials are useless because of poor timing. The initial deadline should have been at least two weeks earlier than the actual tasking in order to facilitates timely communication. When your material is time-sensitive, meeting deadlines is critical to success. Meeting deadlines at work makes you a team player. Everyone loves to work with a team player!And no one wants to work with a slacker, no matter what the excuses. The cold, hard fact of the workplace is if you're known for not being able to meet deadlines, you're also known as being difficult. Missing deadlines can mean career suicide. Meeting deadlines is a professional way to show that you care abou t what's going on at work and that you work well with others. Meeting deadlines makes you a team player. Meeting deadlines is highly important in the workplace. Meeting deadlines ensures smooth work flow, facilitates timely communication, and most of all shows that you're a team player.Meeting deadlines is something everyone has to do in their everyday lives, whether it is paying bills, following a recipe or meeting the children from school. However, at work, it can be all the more important, because it is not just you who will suffer from the consequences of missing deadlines. Meeting deadlines is important for a number of reasons. To please the chain of command, deadlines are often made because the commander wants a particular piece of work by a certain point in time. This deadline has almost certainly been carefully thought out for a reason and if it is ot met, it is likely to cause problems. Firstly, the commander may have to put their work processes on hold while waiting for th e deadline to be met. Secondly, it is unlikely to impress the commander, who probably chose your section to do the work because they thought you were capable of meeting the deadline. If you don’t please the commander, you risk losing trust in your section. To please the unit, don’t forget who you are assigned to. Deadlines that are impossible to meet are sometimes set, but you need to show willing and put as much effort into reaching the deadline as possible.If it really is impossible to meet it, then you should point this out as early as possible in the process so that adjustments can be met. Once the deadline has been set in stone, however, it is going to be very difficult to avoid upsetting your chain of command if you eventually don’t meet it. Also, if you let one deadline slip, the chances of not meeting the next one increases and, in time, you could even face proceedings and punishment under the Uniform Code of Military Justice as a result. To show good or ganizational skills, there are always some parts of a project that are unforeseen and difficult to plan for.However, if you are a good leader of soldiers, you should be able to work in pockets of time to deal with such circumstances. On the whole, if you exhibit good organizational skills all the way through the project, you are more likely to meet each stage of the project’s deadlines and increase your reputation of being a reliable soldier. The skills that you use to do this will stand you in good stead for future taskings and are something that you can take away to use in your home life too. To ensure wider timelines are met.One of the reasons for setting a deadline is almost certainly to ensure that one project is completed before another is started. If you don’t manage to meet one deadline, it is therefore going to affect the next one, which will upset the smooth work flow of your organization. This is, of course, exacerbated if the deadline that you have missed i nvolves a number of other colleagues who are then also held back. Productivity is bound to be curtailed, possibly substantially over a long period of time, and so long-term effects are likely to be enormous.To gain self-respect, everyone needs to have goals to meet. It provides a challenge and, if attained, the boost to your self-confidence will be enormous. Meeting a deadline, especially one that you have been working towards for weeks on end, is a great achievement and will bring you great self-respect – as well as the respect of your colleagues. On the other hand, if you fail to meet deadlines and it is because of something you did that directly influenced the situation, you may well find yourself feeling lost and unmotivated – and it is unlikely that anyone will try to talk you out of feeling that way.To facilitate good working relationships, most projects involve more than just one soldier and in order to get things done, it is vital that you all work together wel l so that you are working towards the same goal. The team spirit that can result from a job well done and a tight deadline met can have long-lasting repercussions for all those involved. Failure to work together and meet the deadline can have a negative influence, especially if those involved start to blame each other for poor performances and, unfortunately, this can also have long-lasting repercussions.If you are one of those people who tend to ignore a deadline until the very last minute, you need to rethink your policy, at least in the workplace. Otherwise, you could find yourself missing opportunities for promotion and could possibly even lose your job by involuntary separation under premises of the Uniform Code of Military Justice. Deadlines are very important to business and education. A deadline is a due date of when certain things have to be done. Deadlines are very important to organization.If all things were done on time organization wouldn't be a problem, but it usually is. Businesses use deadlines the most for organization. This way they can keep a good record on things being done. Units would not be successful if it didn't have a strict way of making sure things get done. Education also uses deadlines quite a bit. I don't believe they are used for organization as much as business, but they are still used. Deadlines in education are mostly necessary for students and teachers dealing with time management.These kinds of deadlines can be used as a teaching tool for the future because now students can work with managing their time to get things done without procrastinating. Deadlines also can prevent procrastination. Most high school students don't do projects until the last minute and eventually it will catch up with them. With strict deadlines students will maybe realize that they have to do projects or homework earlier this way stress won't catch up with them. Overall, deadlines are very important to business and education. They help with things su ch as organization and time management, which can make things a lot easier for everyone.

Hedda Gabler by Henrik Ibsen Essay

Henrik Ibsen writes realistically, meaning that he writes in a way which is relatable and constant to the time period and characters. He doesn’t get overly dramatic. There are multiple themes in Hedda Gabler such as Manipulation, Wealth, Reputation, and Death. Since it is a play, it does not have a point of view. Summary Hedda Gabler is a play that takes place entirely in the living room and another room off to the side in the fashionable side of Christiana, Norway, in 1890 or earlier. The newlywed couple of Jurgen and Hedda Tesman come back from their 6 month honeymoon and wake to find that Jurgan Tesman’s aunt Julle has come for a visit. This scene establishes Hedda’s disinterest in Tesman, as she is rude to his aunt and him. A woman named Mrs. Elvested arrives and informs the crowd that Tesmans rival, Ejlert, is back in town and she is concerned that being back in town will cause him to fall back into old alcoholic habits. Later, Judge Brack arrives and brings gossip from the town. He tells Tesman that Ejlert is a candidate for the professor position that he wants stirring up worry between Tesman and Hedda. Judge Brack and Hedda have a private conversation and decide to become confidants and Hedda confesses that she is bored with Tesman and unpleased with the house he bought her. Tesman arrives back and drinks with Brack while Hedda and Ejlert make conversation. Hedda is bored and decides to pit Ejlert and Mrs. Elvested against each other, causing Ejlert to start drinking again and upset Mrs. Elvested. Tesman, Brack, and Ejlert leave for a party that Brack is throwing. Mrs. Elvested is concerned but Ejlert promises to return to escort her home. Mrs. Elvested goes in another room to sleep when Tesman comes home. He announces to Hedda that he has Ejlert’s manuscript that he dropped when he was walking home and he intends to return in. Brack arrives and informs them that Ejlert got arrested. Brack leaves and then Ejlert gets there and tells Mrs. Elvested that he destroyed the manuscript, unaware that Tesman is in possession of it. He later confesses to Hedda that he lost it and is now suicidal. Hedda gives him a pistol and tells him to die beautifully. She burns his manuscript. Act four begins with everyone dressed in black for Tesman’s Aunt Rina’s death. Mrs. Elvested arrives and tells everyone that Ejlert is in the hospital. Then, Brack arrives and tells them that he is dead, a gunshot wound to the chest. Tesman and Mrs. Elvested try to reconstruct Ejlert’s manuscript and Brack tells Hedda that his death was messy and an accident. He also tells her that scandal will probably befall her. She goes into a side room and plays the piano for a bit before shooting herself. Conflict, Climax, Resolution The conflicts in the story are that Mrs. Elvsted is distraught and has left her husband, Ejlert could start drinking again, the Judge wants Hedda in one way or another, and Tesman has to compete for his professorship. The climax is when Hedda burns Ejlert’s manuscript and then aides in his suicide. The denouement is when the judge explains everything and Mrs. Elvested and Tesman work on reconstructing the manuscript. Character Analysis Hedda Gabler is the antagonist of the story, causing most of the conflicts. She was raised in a wealthy family and when she married Tesman she had to accommodate to much less fortune than she is used to. She is manipulative and cruel to most of the characters in the play. Jurgan Tesman is Hedda’s husband. Although he is vastly intelligent, he is oblivious to her cruelty. He tries very hard to please her and went to great lengths to buy her a house a support her and provide everything she needs. He was raised by his Aunt Julle. Judge Brack is essential to the story because he is Hedda’s closest confidant. He also brings news to the story; he serves as sort of a gossip source. He visits the Tesman residence often, as he is close with both Tesman and Hedda. Ejlert Lovberg is Tesman’s long-time academic rival. He is Tesman’s only competitor for a professorship. He is back in town and has a published novel with good reviews. He also has a manuscript for another novel. He once shared a close relationship with Hedda. Mrs. Elvested hired Ejlert as a tutor for her children but grew attached and now acts as his assistant/secretary and travels with him for his writing. She is concerned about his drinking problem. Mrs. Elvested also went to school with Hedda where she was bullied by her.

Critique article Example | Topics and Well Written Essays - 250 words

Critique - Article Example ich thiazide drugs have come to be used in tandem with other pharmacological substances as a means of treating hypertension related morbidity and mortality. Beyond this, the aritlce expends a great deal of discussion on the accepted side effect profile of thiazide drugs and the means by which existing and current research is shedding more light on the renal impacts that these drugs invariably have on the patient that utilizes them for chronic treatment of hypertension (Ernst et al., 2009). Likewise, the low occurrence of pancreatic issues, specifically cancer, is related. The research that is performed with respect to thiazide and its treatment of hypertension within this article goes far above what is replicated in most journal entries; at least in part to the fact that the authors are focused on describing a much broader picture and not necessarily focusing in on one single determinant of hypertension treatment via thiazide synthesized drugs. For such reasons, this student has deeded it to be a valuable contribution to the study that will be

Business at the Base of the Pyramid Essay Example | Topics and Well Written Essays - 1750 words

Business at the Base of the Pyramid - Essay Example 4). Survival for companies, at the base of the pyramid, directly hinges on the level of innovation that is put into the products (Prahaland 2002, p. 5). Achieving new levels of capital efficiency is a pre-requisite to profitable operation at the base of the pyramid (The European Alliance 2008, p. 11). The emphasis of business structure remodeling should be to produce innovative product using innovative means. This in turn necessitates the need to adopt innovative manufacturing processes. The guiding principle that should be adopted is the production of commodities that aid the community in meeting its development objectives (The European Alliance 2008, p. 10). The simple fact is that positioning a product to enhance the lives of the poor has a variety of advantages, chief of which is the financial advantages that will accrues from this approach (London 2007, P.9). The approach that should be adopted by the firms, which focus on the bottom of the pyramid, should entail employing an in novative manufacturing process, which will reduce the overall cost of production. This is in line with the fact that operating at the bottom of the pyramid entails lowering of prices and repackaging products into financially friendly units. This is best exemplified by the approach adopted by HLL India (Prahaland 2002, p. 6). The firm launched a new product called Wheel which essentially reduced the ration of oil to water in their detergent. When this was coupled with the low cost pricing strategy that they had set up, the result was a booming product which appealed to the poor consumer. This then ushers in the point of distribution. In order to target, effectively, the bottom of the pyramid, there must be systems that have been put in place, to ensure that the distribution mechanisms are able to access, effectively, the poor people (Prahaland 2002, p. 5). The lack of equitable wealth distribution restricts the poor to the sidelines of the global economy. This is regardless of the ve rity that they comprise a significant portion of the population. The status and nature of the poor makes it extremely difficult to reach via the conventional models that have reigned supreme using traditional business models (International Finance Corporation 2007, p. 3). The appropriate structure should be to position sales points to the small outlets, which are frequently used by the poor. These small outlets are characteristics of the dwellings of the poor. As such, should constitute as sales points for the business models of the bottom of the pyramid. Efficient distribution systems have greater potential of providing to large and untapped market. The largest being sourced from the rural poor. As such, with models that encompass structuring distribution points in the rural areas are better placed to tap these large and exponentially growing markets (Schrader, Freimann and Seuring 2012, p. 289). This is best done by structuring the business model to bring the product closer to the customer (The European Alliance 2008, p. 13). This in turn ushers in the need to check on the infrastructure. As such, this necessitates the need to incorporate NGOs and the government into a mutually benefitting partnership (The European Alliance 2008, p. 10). Aside from this, another vital aspect, to take into consideration is

Marketing to South Asians in Great Britain Assignment

Marketing to South Asians in Great Britain - Assignment Example It is "fundamental to successful marketing strategies. Until competitors copy or segment your segmentation, you have a competitive edge"(McBurnie and Clutterbuck, 1988). Why is this study important However, there are some segments of the British consumer public that are not being reached as effectively as others. One of these segments is the South Asian community - those from the Indian peninsula and the surrounding countries - and research shows that this represents half of the British immigrant population (Burton, 2002). Worldwide, immigrants from this region are underrepresented in marketing surveys and journal research (Stern, 1999; Williams, 1995). While 20,000 Indians and Eastern Europeans were recently allowed to immigrate into Germany because of shortages in the computer industry, there is no evidence that German marketers are taking advantage of this new segment (The Economist, 2000). This is a trend that is even more marked in Britain. There are several reasons for this: parts of the South Asian immigrant community are viewed as a sort of underclass (Lash and Urry, 1994); many perceive this group as lacking the purchasing power to join the consumer society (Sivanandan, 1989); there are very few South Asian marketing managers in British firms (Burton, 2002); and there is a confusion in some marketing firms as to how to reach the South Asian community (Gooding, 1998). While there is a growing awareness of this group as a "formidable [segment] as consumers, workers, and investors"(Palumbo and Teich, 2004), there are some areas of debate in just how this group should be reached. These include the rapidity with which immigrants from South Asia will gain consumer values similar to those of British society (Bhugra, Kamaldeep, Mallett, and Manisha, 1999); which consumer values will change at all, or remain the same (Ryder and Paulhus, 2000); whether or not British firms should use South Asian languages and cultural symbols in their marketing campaigns, trying to find a balance between a sense of welcome and a sense of ostracization (Palumbo and Teich, 2004; Koslow, Shamdasani, and Touchstone, 1994; Holland and Gentry, 1999); and at what point segmentation becomes isolation (Briley and Wyer, 2002). What will others learn from this study "There is no such thing as a simple demographic fact in international research" (Bartos, 1989). While research has shown a tremendous growth in technological capabilities of segmenting (Mitchell and McGoldrick, 1994), there is still a significant need for what has been termed a "bespoke" system (Openshaw, 1989) - one that can find target households and target customers efficiently. Some areas of concern that still exist in this area include more precise age targeting, outmoded data, and a way to predict what consumers will buy in the future - not just a list of what they have purchased in the past (Mitchell and McGoldrick, 1994; Openshaw, 1989). Why is this study necessary There is a good amount of research into qualitative characteristics of a successful segmentation strategy. Such concepts as well-designed planning, commitment and participation by senior management, effective selection of segment bases, flexibility with market trends, and marketing

Criminal Justice System Essay Example | Topics and Well Written Essays - 1000 words - 1

Criminal Justice System - Essay Example Modern day jury comprises of 12 members selected randomly and sits for indictable offences in the Crown Court only if the defendant pleads â€Å"not guilty† does a full trial by jury commence. After the summing up of the case the judge clarifies and highlights relevant points of law and summarizes the evidence and events impartially to help the jury. The verdict has to be unanimous but concerns over jury ‘nobbling’ led to accepting 11:1 or 10:2 verdicts as representing legal majority . The problem arises when weighing the pros and the adequacy of the checks placed to vet the cons of jury trial procedure in the interest of justice and whether Article 6 (right to fair trial) is being complied with. To reach any conclusion to that effect the jury selection procedure should be considered and it should be appreciated that only the gravest of offences reach the Crown Court filtered by the Crown Prosecution Service for the strength of the case and the Magistrate’s Court. ... e what may be complex and technical points is an absurd one but has been supported by eminent judges such as Lord Devlin as a bastion of liberty against the state and a fundamental of a democratic society. As a jury is not expected to give reasons for their verdict or follow precedent of past cases, the verdict is based on â€Å"subjective fairness† referred to as jury equity sometimes. Ponting’s Case3 being one such illustration of its importance, where the jury refused to convict a civil servant who had violated s.2 of the Official Secrets Act 1911 claiming his actions had been in the public interest. The case prompted the Government to reconsider and amend the law in s.2. No matter the trial by jury instills public confidence in the system, boasts about impartiality, transparency of the system of justice and that the jury pool has not been ‘case-hardened’ like the judges, the important question remains is it a ‘fair’ trial? The pros are ther e at a huge cost of keeping them so, the argument of impartiality of the jury is justified by the mere presumption that random selection of jurors with no direct interest in the case â€Å"should† cancel out any bias and since it is an offence under s.8 of the Contempt of Court Act 1981 to obtain or solicit information regarding discussions in the jury room there is no way of knowing if the person whose freedom is being decided has been sacrificed on racial bias as in the case of Sanders v UK4, misunderstanding of the trial proceedings as in R v Mirza5 or mere presumption of guilt and pressure of co-jurors for time delay as in R v Connor and Rollock6. In all these cases one of the jurors had written to the judge explaining their concern at the co-juror’s behavior at the expense of fairness. Where the House of Lords held

Who Gets to Let States Back into the Union Assignment

Who Gets to Let States Back into the Union - Assignment Example Later, Andrew Johnson, a ‘paragon’ of the Southern Unionism, was appointed the military governor of Tennessee by the President, Abraham Lincoln (Para 3). Johnson after being granted control of Tennessee started working for the assimilation of Tennessee with the Union by organizing a civil government based on the principles laid down in the constitution of the United States of America. He stunned his constituents by siding with the Republicans who favored oppressive Reconstruction for the South. Johnson took aggressive and stern action against those not willing to show allegiance to the Union by going to the extent of declaring execution of mutineers. He was very hard with the secessionist powers, and declared, â€Å"Treason must be made odious, and traitors must be punished.† (Para 4) He was firm in his belief that loyal Tennesseans would become role-models for Confederates to embrace the Union but he lacked the diplomacy of Abraham Lincoln. President Lincoln presented in December 1863 the â€Å"Proclamation of Amnesty and Reconstruction† plan, popularly named the 10 percent plan (Para 6). As per the plan, 10 percent of the population would take the oath of allegiance to the Union and government could be organized. Johnson wanted the â€Å"tall poppies† to fall down; he was least worried about the threats from cavalry leaders and citizens (Para 6). Johnson was severe in dealing with the Confederates and Unionists to swear that they â€Å"desire[d] the suppression of the present insurrection† (Para 6). After Johnson became the Vice-President, William Brownlow became the Governor but as the things turned out after the assassination of Lincoln, Johnson became the President. His partial attitude towards white men became the reason for starting an ideological struggle in the White House for Reconstruction.  

Affirmative Action Term Paper Example | Topics and Well Written Essays - 750 words

Affirmative Action - Term Paper Example The following will explore job discrimination with an eye to how this form of discrimination affects certain groups of people in the labor market and how society has attempted to protect these people from discrimination. Taking a controversial approach to minority set aside programs, this essay will then persuasively argue that since these programs promote discrimination themselves, they are inherently defeatist and promote the same type of behavior that they try to eradicate. We now begin with an overview of the reasons for minority set aside programs – also called affirmative action – and this will follow with a concise rebuttal of the needs for such programs. We will explore the unintended consequences of affirmative action and begin with a concise exploration of the issue of discrimination in the work place. Discrimination in the workforce affects people from all walks of life. Accordingly, the employment opportunities of half of our population are hindered by latent and overt sexism in the offices of America. Affirmative action seeks to resolve issues of inequality and discrimination faced by select groups. The Civil Rights Act states emphatically that discrimination based on sex, race or religion is prohibited and the EEOC guidelines for affirmative action ensures that key groups are given specific advantages due to the challenges they will face in society. For example, it is well known that women in America earn substantially less than their male counterparts. The Equal Pay Act (EPA) of 1963 was established more than four decades ago to protect men and women who perform the same tasks from wage-based discrimination. Sexism is an unfortunate aspect of our modern society but the EPA seeks to combat it through positive legislation aimed at correcting the pay discrepancy between men and women in the labor force. Older workers also face a variety of impediments to their active inclusion in the labor force and the Age Discrimination in

Effect of designation aliens ineligible for citizenship on Asian Research Paper

Effect of designation aliens ineligible for citizenship on Asian Americans before 1952 - Research Paper Example Immigrants to the United States were not always welcome, as they were subjected to a selective practice. America was considered a â€Å"melting pot’ for those who wanted to be assimilated in the American culture. This criteria later on created divisiveness, like those who entered through the Ellis Island were â€Å"whites† and those who passed Angel Island were Asians. Angel Island is a detention camp set up in San Francisco, California, wherein Chinese immigrants were detained for a distressful period of two years. Walter, Yvonne estimated that about 50,000 Chinese passed this island until 1940 for interrogation before they were allowed entry to US. In the Southwest, barbed wires were constructed to control the Mexican and South American immigrants. The composition of these immigrants defined what is called an American today. This composition is an indication of the process of immigration, and naturalization that led to a diverse population of the United States today, Suh-Yun Ahn argued in his work that Americanization is an arbitrary process that chooses only those they wanted to come to their shores. Suh-Yun Ahn recalled that both groups of immigrants had diverse treatments, but their trials were different. Although both groups suffered initial hardship, one group was perpetually called foreigners and identified as ineligible for citizenship. ... The conscious effort to exclude Asians is due to the US’ desire to create white identity, and therefore, considered it as a basic requirement for citizenship. Today, despite diversity of population, we could observe the white supremacy in the society whether through the political arena or in the density of population. But we should not forget the aggregate measures and the constructs that led to this white supremacy. All throughout, the legislations passed by Congress defined who belong, and who did not in an effort to create white identity. The first immigration law in the United States showed an impression of being racist. During the colonization and industrial revolution period, the United States encouraged settlers to America by offering land, work and citizenship. Black slaves and workers from China, Japan, Philippines, and India were brought to the Eastern shores to make up for the shortage of workers in the plantations and to hasten the colonization and industrial revol ution. The discovery of gold in California attracted many Chinese to try their luck. The Chinese were also forced to leave China because of poverty. Although their pay was lower than the whites, they were able to survive, and after being sojourns, later on considered immigration. Thus, in 1790, America had a diverse and ethnic background of people. This prompted the Congress to control immigration and had to pass a legislation that called for â€Å"A uniform standard for naturalization that allowed only white men to become citizens† (Walter, Yvonne,2007). This legislation automatically excluded the Asians and other colored immigrants from becoming citizens of America. By excluding other colored nationals, the law seems to

Air New Zealand Flight 901 Essay Example for Free

Air New Zealand Flight 901 Essay A McDonnell Douglas DC-10-30 aircraft (Registration Mark 2K-NZP), owned and operated by Air New Zealand, Ltd. , as non-scheduled air transport flight TE-901 from Auckland, New Zealand to Christchurch, New Zealand, over Antarctica, collided with Mount Erebus, Antarctica, on November 28, 1979, killing all 257 persons aboard. The accident has caused widespread attention in that, up to this day, controversies and debates remain over the true cause of the accident, and in the amount of responsibility and accountability the airline and its crew should assume. Public opinion also remains polarized. The accident report compiled by Ron Chippindale, the chief inspector of air accidents, attributed blame to the decision of Captain Jim Collins to descend below the customary minimum altitude level, and continue at that height when the crew was unsure of the planes position. The aircraft altitude was 445 meters (1465ft), way below the customary minimum prohibited descent below 1830 meters even under good weather conditions. The flight plan led Collins to believe that the plane was over flat ground, and previous Flight 901 pilots regularly flew low over the area to give passengers a better view. The New Zealand Government also conducted a one-man Royal Commission of Inquiry into the accident. On April 27, 1981, Justice Peter Mahon cleared the crew of blame for the disaster. According to Justice Mahon, the cause of the crash was the interaction a series of entries of co-ordinates into the plane’s navigation computer, including an erroneous entry from years earlier, its correction on the morning of the crash and entries of the flight plan. The result was that the pilots thought they were flying over low flat ground when they were in fact flying directly into the mountain; there was a whiteout at the time. No one’s action was the cause if the crash; it was the cumulative result of the series of actions. Justice Mahon also found that the radio communications center at McMurdo Station had authorized Collins to descend to 450 meters. Controversially, Justice Mahon accused Air New Zealand executives of cover-up, disposal of evidence and subterfuge, famously using the phrase orchestrated litany of lies. However, the Privy Council consequently found that Justice Mahon, as Royal Commissioner, had acted in excess of his jurisdiction and contrary to natural justice regarding those allegations. In their judgment, delivered on 20 October 1983, the five Law Lords of the Privy Council dismissed the Commissioners appeal and upheld the decision of the Court of Appeal decision, which set aside the costs order against the Airline, on the grounds that Mahon had committed clear breaches of natural justice. On the basis that the requirements for the crime of criminally negligent killing could be made out, were the required actions and mental state to have been those of a human being, the accident cannot be blamed to the pilots and crew of Flight 901. According to the Section 23 of the Criminal Code: â€Å"Subject to the express provisions of this Code relating to negligent acts and omissions, a person is not criminally responsible for an act or omission which occurs independently of the exercise of his will, or for an event which occurs by accident. It can be recalled that the crash was caused by interaction a series of entries of co-ordinates into the plane’s navigation computer without the knowing of the pilots. Clearly, the pilots and the crew were not accountable for the disaster. However, Air New Zealand is still criminally and morally responsible for the loss of lives of the Flight 901 passengers. At the time of the crash, the Civil Aviation (Carriers Liability) Act 1959 was available to impose liability on corporations. The Act was enacted to implement the Warsaw Convention in Australian law. Basically, the Warsaw Convention imposes strict liability on international air carriers in respect of death or personal injury to passengers, destruction or loss of or damage to registered baggage or cargo. Liability under the Warsaw Convention for personal injury or death ranges to from 125,000 to 250,000 francs. If the Warsaw Convention cannot be applied, liability may still be imposed under Australian law. Part IV of the Carriers’ Liability Act 1959 applies to air carriage between Australian States; to from or in an Australian Territory; or between Australia and another country. For such air carriage, liability for death or personal injury is currently capped at $500,000. Moreover, the catastrophic crash of Air New Zealand flight 901 into Mt. Erebus provides an interesting case in examining the idea of corporate moral responsibility. A principle of accountability that has Aristotelian roots and is significantly different from the usual strict intentional action principles maintains that a person can be held morally accountable for previous non-intentional behavior that has harmful effects if the person does not take corrective measures to adjust his ways of behavior so as not to produce repetitions. In the case of Flight 901, the pilots and the crew were not morally accountable since they were not informed about the series of corrections that caused the crash. They could have taken corrective measures had they known these changes.

Component of Computer System Essay Example for Free

Component of Computer System Essay Output devices: Monitor printer, plotter and voice output device, Modem, Automotive navigation system, Projector. Peripheral device that converts machine-readable information into people-readable information. Processing devices: CPU,  Motherboard, Chipset, bus, RAM. Hardware components process information within the computer system. Storage devices: Hard disk drives and  compact disk  drives. Hardware components allow data to be stored within a computer system. Software components of a computer system have no physical presence; they are stored in digital form within computer memory. System software is an  operating system  designed to operate and control the  computer hardware  and to provide a platform for running  application software. Utility software: anti-virus software, firewalls, disk defragmenters. Which helps to maintain and protect the computer system but does not directly interface with the hardware. Applications software: Web browsers, Office software, Games, Multimedia Software, Database Software, and Graphic Software. Designed to allow the user of the system complete a specific task or set of tasks. Different  types of computer software. Programming software, system software and application software are the three main types of computer software used in computer networking. Programmers use the programming software to develop the programming languages necessary to run computer software. Compliers, interpreters, linkers and text editors are some of the basic tools used in programming software. System software offers a protective shield to all software applications. It also provides support to the physical components of computers. System software †¢ Operating system software(windows, Linux, Mac) †¢ Utility programs (anti-virus software, firewalls, disk defragmenters. †¢ Library programs †¢ Translator software (Compiler, assembler, interpreter) Application software is used for commercial purpose. The application software is widely used in educational, business and medical fields. Industrial automation, databases, business software and medical software prove to be of great help in the respective fields. Web browsers, Office software, Games, Multimedia Software, Database Software, and Graphic Software. Application software †¢ General purpose application software. †¢ Special purpose application software. †¢ Bespoke application software

Overview of Infrared Spectroscopy

Overview of Infrared Spectroscopy Infrared spectroscopy is the most powerful technique use in the analytical laboratory. Infrared spectroscopy is associated with the infrared region. There are number of compounds (organic and inorganic), which absorbed various frequency of electromagnetic radiation. Infrared region divided into three types; near- IR, mid- IR, far- IR. In terms of the wave length near-IR region extends from 1400cm-1-4000cm-1, mid-IR from 4000cm-1-400cm-1 and far -IR from 400-10cm-1 . Main function of the infrared spectroscopy is to identify all the type of the organic and inorganic compounds. Functional group and molecular composition of the compound also find out by the infrared spectroscopy. Its also help in quantitative determination of compound mixture. In infrared spectroscopy the molecule absorbed specific frequencies that are the characteristic of their structure. This absorption is resonant frequencies. i.e the frequency of the absorbed radiation matches the frequency of the bond or group that vibrates. In order to absorb IR radiation, a molecule must undergo a net change in dipole moment as a consequence of its vibration. IR spectrum generally presented in the either wavelength or wavenumbers. Wavelength is inversely proportional to the frequency and wavenumber s is directly proportional to the frequency as well as the energy of the IR absorption. Infrared spectrum is a graph of wavelength vs. absorbance (A), but for IR region as wavenumber (in cm-1) on X-axis and percent transmittance (%T) on Y-axis. Transmittance is the ratio of the radiant power (I) transmitted by a sample to the radiant power incident on the sample (I0). Absorbance (A) is the logarithm to the base 10 of the reciprocal of the transmittance (T). A = log10 (1/T ) = -log10T = -log10I /I0 The transmittance spectra provide better contrast between intensities of strong and weak bands because transmittance ranges from 0 to 100% T whereas absorbance ranges from infinity to zero. The analyst should be aware that the same sample will give quite different profiles for the IR spectrum, which is linear in wavenumber, and the IR plot, which is linear in wavelength. It will appear as if some IR bands have been contracted or expanded. Molecular vibrations The positions of atoms in molecules are not fixed; they are subject to a number of different vibrations. There are two types of vibration; Stretching:Â  Change in inter-atomic distance along bond axis; there are two types of stretching; Asymmetric stretching Symmetric stretching Bending:Â  Change in angle between two bonds. There are four types of bend: Rocking Scissoring Wagging Twisting In the organic molecule each bond having its characteristics stretching and bending frequency and capable of absorbing light of that frequency. Stretching absorption of a bond appears at higher frequencies in the infrared spectrum than the bending absorptions of the same bond. The position of absorption bands depends on the relative masses of the atoms, the force constants of the bonds and the geometry of the atom. The HOOKE S law, which gives frequency with bond strength and atomic masses, since For a diatomic molecule A-B, the wavenumber (in cm-1) of the absorption ; There are two useful regions in the IR spectrum. The group frequency region encompasses 3600 to 1200 cm-1 region, where the identical functional groups fingerprint region from 1200 to 700 cm-1 and it reflects the absorptions from the skeletal structure of the molecule. Small differences in the structure result in significant changes in fingerprint region so it leads to great evidence for the identity of the compounds yielding the spectra. Only stereoisomers absorb exactly in the same way in this region. There are several instrument used to determine the absorption for a compound is called an infrared spectrometer. There are two types of infrared spectrometer; Dispersive infrared spectrometer Fourier transfer infrared spectrometer (FT-IR) Both the instrument measures the spectra of the compounds in the range of 4000 to 400cm-1. Now a day, number of industries and laboratories worked on the FT-IR. Because dispersive infrared spectrometer has many limitation, like it suffer from sensitivity, speed and wavelength accuracy. FT-IR gives infrared spectrum within a second. The main advantage of use of FT-IR is that FT-IR does not have the slits. This is present in the dispersive infrared. Because the some of the light is pass through the slit, so there is loss of light. Fourier transfer infrared spectrometer (FT-IR) The main components of the FT-IR are radiation source, interferometer and detector. Source :- The sources are rod in shape. They are heated by electronically around 1800 oc. The sources rods are made up from the Nernst glower (Zr,Th, Ce, Er, etc), Globar (silicon carbide) an other ceramic materials. The light comes from these sources are passed through the interferometer. The interferometer is a design in which two optical paths gets divided and then recombines them and produce wave type pattern, which contain all the frequencies. Those form the infrared spectrum. Interferometer The interferometer used in the FT-IR is called as the Michelson interferometer. Michelson interferometer consist three basic components; moving mirror, fixed mirror and Beam splitter. The beam splitter is a semi reflecting device and is often made by depositing a thin film of germanium onto a flat KBr substrate. The light comes from the sources and its strikes on beam splitter. Which is designed to split the beam (A) exactly in half. The beam (B) is transmitted towards fixed mirror and its get reflected back towards the beam splitter, other beam (C) is transmitted towards moving mirror and its also get reflected back towards the beam splitter. Both the beam is recombine at the beam splitter and high intensity radiation will reach the detector. Fig:- Michelson interferometer Michelson interferometer an optical path difference is introduced between the two beams by translating the moving mirror away from the beam splitter. A general property of (optical) waves is that their amplitudes are additive. When the beams that have reflected off the fixed and moving mirrors recombine at the beam splitter are in phase, an intense beam leaves the interferometer as a result of constructive interference. When the fixed and moving mirrors beams are recombined at the beam splitter and the waves are completely out of phase, a low intensity beam leaves the interferometer as a result of destructive interference. The sample is placed between the source and the beam splitter. Detectors In the FT-IR to get the good sensitivity and speed in recording the spectrum must be matched in the speed and photometric accuracy of the detectors; this is achieved by thermal detectors based on pyroelectric materials or on solid state semiconductor devices based on photovoltaic or photoconductive principles. The main advantages of an FT-IR instrument is that it collect dozens of interferogram of the sample and accumulate them in the memory of a computer. To obtain a spectrum of a compound, the chemist first obtain an interferogram of the background which consists of the infrared-active atmospheric gases, carbon dioxide and water vapour (oxygen and nitrogen are not infrared active). The interferogram is subjected into a Fourier transform, which yield the spectrum of the background. Then the chemist places the compound (sample) and obtains the spectrum resulting from the Fourier transform of the interferogram. This spectrum contains absorption bans for both the compound and background. The computer software automatically subtracts the spectrum of the background from the sample spectrum, and the obtain spectrum of the compound being analyzed. An infrared spectrometer determines the position and relatives sizes of all the absorptions, or peaks, in the infrared region and plots them on a piece of paper. The spectrum gives at least two strongly absorbing peaks at about 3000 and 1715 cm-1 for the C-H and C=O stretching frequencies respectively. The given table show the frequency of the different functional group to identify the peaks of the band, which obtain in the spectrum.

Four Procedures Commonly Used in Refractive Eye Surgery Essay examples

Four Procedures Commonly Used in Refractive Eye Surgery One of the first things put on in the morning and one of the last things taken off in the evening, glasses and contacts play a large part in the everyday lives of those who depend upon them to see clearly. These two types of corrective lenses allow for clearer vision, but glasses and contacts are also inconvenient. Sports, especially contact sports, are more difficult to play when glasses get in the way or break. For those who can wear them, contacts are an improvement over glasses; wearing contacts for 18 hours a day, however, is not healthy for the contacts or the eyes. Therefore, other methods are desired to correct vision. Ophthalmologists have long dreamed of equipment and techniques to permanently correct refractive problems. For more than 100 years, doctors have been exploring the use of surgery to reduce or eliminate patient's dependence on glasses and contacts ["Refractive," 1997]. This dream came true with the introduction of refractive surgical techniques for the correction of myopia and astigmatism. In refractive surgery, various micro-surgical procedures are used to re-shape the front surface of the cornea. Four main refractive eye procedures are clinically being studied: radial keratectomy (RK), automated lamellar keratoplasty (ALK), photorefractive keratectomy (PRK), and laser in-situ keratomileusis (LASIK). These four common procedures in refractive eye surgery will be compared and contrasted while taking into account the limitations of comparison such as the patient and the extent of the correction needed. Function of the Eye The human eye is a complex organ with a primary function of focusing light on the retina to provide the sense of sight f... ...ctive and Corneal Surgery (Boston: Little Brown and Company, 1996), pp. 10-120. "Laser Eye Center," http://www.lasereyecenter.com/ (Madison: University of Wisconsin, November 1997). McFadden, Murray, Dr. "Laser Eye Surgery, PRK, LASIK," http://www.prk.com/ (Madison: University of Wisconsin, November 1997). Raeburn, Paul, "Keep Your Eye on the Laser," Business Week (30 September 1996), p. 40. "Refractive Surgery Frequently Asked Questions," http://www.isrs.org/library/faq (Madison: University of Wisconsin, November 1997). Sanders, Donald, Radial Keratotomy (Thorofare: SLACK Incorporated, 1984), pp. 1-16. Sulting, Dr., "Laser In-situ Keratomileusis (LASIK)," http://www.emory.org/vision_correction/ (Madison: University of Wisconsin, November 1997). "Understanding Laser Vision Correction," pamphlet (USA: The Laser Center Inc., 1997), pp. 7-43.

Major Strides Against Poverty Essay -- Papers

Major Strides Against Poverty Throughout time people have been affected by the harshness of poverty and economic strain. It has always seemed to be difficult for the average American to prosper if in fact that person did not come from previous wealth. Our great country prides on the idea of capitalism and the rights to freedom and insists that anyone who puts forth the effort can and will succeed. This has and always will be a debatable issue. The other realism is the role of the federal government and the capacity they work to ensure each and every American the right to become successful. Two Presidents come to mind when I think about the ways in which the government wishes to help the unfortunate. They are Franklin D. Roosevelt and Lyndon B. Johnson. These two administrations are the landmarks to the many programs and policies we see today that battle the likes of poverty and economic downfalls. The Great Depression Industrialization met its first and perhaps greatest obstacle in October 1929, when the stock market crashed that inevitably leads to the Great Depression. The Depression lasted over a decade and affected world affairs by questioning the validity of Capitalism, Democracy and industrialization. The underlying causes of the Depression were a direct result of overproduction. When the market crashed, investors and bankers cut consumer credit, which reduced consumer-buying power. Sales declined; therefore factories had to cut back on production. This led to a large reduction in the number of workers. With more people unemployed, purchasing power plummeted and goods did not move. Factories found themselves producing next to nothing because there was no one buying. This led to more layoffs and fa... ...al to the Reagan Revolution. The John Hopkins University Press. Ballantine Books. 11th ed. Canada, 1992 Bibliography: Bibliography New York Times Articles "Senate Votes a $75 Million Bill to Fight Starvation in Nation." New York Times 5 Mar. 1967. Associated Press. "Long Says Roosevelt Is 'a Liar and a Faker' And 'Just Getting as smart as I Was' at 14." New York Times 9 Jul. 1935. Mallon, Winifred. "New Deal's Pacts For Trade Praised." New York Times 7 Jul. 1935. Books Divine, Breen, Fredrickson, Williams, Roberts. America: Past and Present. Harper Collins College Publishers. 3rd ed. New York, 1994. Langston, Thomas S. Ideologies and Presidents: From the New Deal to the Reagan Revolution. The John Hopkins University Press. Ballantine Books. 11th ed. Canada, 1992